MEET THE FOUNDER

My names Cat and I’m glad you’re here!

I founded Innovative Influence to help business owners, influencers, and even independent retailers navigate the world of digital marketing.

A little back story - I went to the University of Missouri to pursue my dreams of being a Sports Reporter.

Post-grad, instead of the conventional resume route, I used the power of digital branding to land myself jobs as a sports reporter, radio host, and social media manager. 

While working for outlets like iHeartRadio, the Chicago Blackhawks, MiLB, and ESPN, I realized how truly powerful digital marketing was for building any brand, whether it be personal or a full-blown multi-million dollar company.

But, nowadays the internet is saturated and “organic” reach methods are long gone.

I’ve been in the shoes of someone confused and puzzled by the media industry, which is why I understand how to help you gain clarity and momentum.

I’ve put in the hours of learning from industry professionals trying different tactics that worked and figuring out which ones simply don’t. 

Digital marketing has been a vital tool in helping me get to where I wanted to be, and I know it can garner the same success for your business, brand, or dreams!